GE cordless phones (non-cellular) become the first phones to come with a dedicated Google button. The button is for Google's excellent free 411 service (1-800-GOOG-411). The phones will be available in April 2008.
This is no different from Google's earlier move to put short-cuts to its web-based mobile apps on the BlackBerry home screen. If an easy short-cut to a great service is available right in front of them, people will use it. This is a great move by Google to boost usage of its 411 service and to get more users to train its voice recognition algorithms.