Jaiku potentially gives Google the Holy Grail - time relevant, location based targeting of information, personalised to a very high degree. Google + Jaiku is not a million miles away from being able to push appropriate advertising to individuals based on their profile, their location and their availability. Imagine walking down the high street and having your mobile phone pop up with a Google notification telling you that Heroes DVD box sets were 20% off at HMV today, or that a new Indian restaurant had just opened in that part of town. Some may find that scary, and reminiscent of scenes from the film Minority Report, obviously as a technology ‘enthusiast’ I’m thrilled at the possibilities it opens up.
It seems obvious that Jaiku is destined to become an integral part of the the Android platform over the next year. No doubt Google will want the Jaiku engineering teams expertise in building the features outlined above into the Android offering. This is why I think Google went for Jaiku, and this is why I think Jaiku has a big role to play in the next phase of Google’s advertising platform.
If this isn’t what Google has planned for Jaiku, they should certainly think about it.
In that post, he also talks about why Google preferred Jaiku and not Twitter.
[via jonathanmulholland.com]
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